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Relevant Contact info (name, title, phone number and e-mail)

Event information - including who, what, when, where and why - in 3-5 clear, concise paragraphs.

For More Information (organization name/address/website)

A good Press Release should be no more than one 8x11" page of paper when printed. A second page can be used if it includes relevant photos of the cited event or primary individual(s) related to the story.

Your Press Release should be sent out twice if possible - once no more than a week prior to the cited event and again the day before.

Whenever possible, follow up on all sent press releases by contacting the media source by telephone and asking to speak with the reporter or columnist to whom the press release was assigned.

Headline - Centered, eye catching one liner